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Designed to provide owners and managers with a comprehensive picture of firm-wide sales activity, Company-wide CRM solutions are transforming real estate brokerage firms. Now owners or managers can quickly understand the state of the entire business and identify situations that need extra attention. These web-based applications provide up-to-the-minute sales insight into the daily activity of all agents.
Company-wide CRM solutions are also attractive to real estate agents. They provide significant productivity enhancements by helping agents greatly reduce manual processes and paperwork. Further advantages include the ability to drive more leads to the agent, and to empower them to better manage client and vendor relationships, listings, and the closing process. This ultimately gives agents a competitive tool to win more business and better serve their clients.
As agents utilize these systems, customer details and activity history is stored in a central repository. Armed with this data, managers and owners can quickly understand the state of the business as well as forecast both near and long-term opportunities. Using an intuitive interface, they can immediately examine the sales pipeline and activity for each agent. By providing complete visibility of sales activities, the application allows the owner to make better decisions and run the business more profitably and efficiently. This centralized customer database becomes an asset to the firm, yet the privacy and integrity of the information is protected for the agent; a win-win. Ultimately this enables the firm to build long-term brand loyalty with prospects and customers even if agents turn over. Firms can now start thinking in terms of the “lifetime value” of a customer.
CRM solutions in general tend to increase the job satisfaction of the people who use them. In real estate, by providing tools that agents will find valuable and enjoy using, the firm gains an effective mechanism for the recruitment and retention of highly productive agents.
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